Bedros Keuilian from Fit Body Boot Camp explains how you can start a fitness boot camp business.
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Now the number one question I get is: "Do I want to start my boot camp indoors or outdoors?" Now on the surface, you would think that there's a better value to you starting your fitness boot camps outdoors because there is no rent, there's probably no utilities overhead, and you could grow your boot camps as big as you want.
However having been someone who started boot camps outdoors, and now we have over 180 locations worldwide operating indoors, I can tell you with the utmost certainty that starting your boot camp outdoors has a lot of problems. One problem I ran into was getting kicked out of the park by the city. When local municipalities change their rules and regulations you can get kicked out.
You've got, of course, weather stuff, right? If it rains, if it snows, if it's too cold, if it's dark in the morning, you're gonna have a problem attracting clients to a cold, snowy, wet, dirty, dark park. And so you're instantly gonna kill yourself in your business when it comes to getting clients in the mornings.
Now, with a stand-alone location or sublease location, you can still reduce the cost of your overhead and make it really effective. And here's what I mean: you can go into a karate center, a gymnastic center, a cheer center, and offer to pay them rent in their off hours. Meaning, all these locations typically start doing their business around 10:30, 11:30, 12 noon and later.
Which means, from 5:00 in the morning till about 10:00, 10:30, their location is closed and they'll gladly take $200, $300, $400, $500, $600 dollars a month from you so that you can run your boot camps in there. And you can easily get 40, 50, even 60 to 100 clients into your morning boot camps, conveniently making you well over one hundred thousand dollars a year.
Whenever you going to a sublease location, the very first thing you're going to do is you're going to give yourself a mental timeline. You're gonna say, "within four to six months I'll be out of here and into my own business."
So now you got four to six months in that gymnastics center, cheer center, martial arts center, to grow your business, to keep your costs low, to get a lot of clients in there, and to scout out a location for a stand-alone.
And that stand-alone could be a commercial, light industrial, or a strip mall kinda thing, right? As long as you find a location that is ideal for you.
Now the next question I get is, "Hey, should I run four-week Boot Camps, and take two weeks off, and then four weeks on, two weeks off, or should I run a continuous boot camp?"
Now, we've actually tested this, and I tested in my own personal boot camp years ago, and what we found was, when you do four weeks on, two weeks off, that two week period, a two-week hiatus, typically creates a high attrition rate. Which means, if you have forty people in your Boot Camp, four weeks go by and then all of a sudden you take two weeks off, and two weeks later you restart you're probably going to get maybe half to a third of the people coming back. Which is obviously not favorable, right? Which means you have to keep marketing to get clients.
But when you run a continuous boot camp, now you're in a position where people are paying a month after month, just like a personal training program, right? Just like a gym membership. And they're going to get continuous results.
They don't have that two weeks to get used to a bad lifestyle, they don't have that two weeks to take a hiatus, and then having to restart. Now, you're probably wondering, "well then, went do my clients start?
When do new clients start?" It should just be open enrollment. Somebody signed up the next day, they come in there, and they are working out. You might give them some foundational stuff to do the first week, you might come to go at half-speed and half-intensity, so that they're not so extremely sore and, you know, they come to the conclusion: "boot camp is not right for me." But other than that, you can start people right there on the spot.
And that's the great thing about it.
And also by doing that, it forces you to have auto-debit in place or EFT, Electronic Fund Transfer, and when you do this, now you have a reliable, secure, consistent income, right? And whether you're using Pay Pal, One Shopping Cart, Mind Body Online, Shape Net, Member Solutions, it doesn't much matter. Now you've got continuous, ongoing, monthly EFT coming into your business which, if you ask me, is probably the most reliable thing you could ever ask for.