Moneyball Marketing: How To Avoid Drowning In Data

Published on Nov. 19, 2014
Channel: Trackmaven
Category: People & Blogs
Source: Youtube

It's no secret that marketing is more of a science than ever before. But the race to analyze means some companies risk losing sight of the big picture. Hear Joe Chernov, VP of Content at Hubspot; Matt Heinz, President of Heinz Marketing; Meghan Gill, Director of Marketing for MongoDB; and Joe Payne, Former CEO of Eloqua, debate the right balance between marketing analytics and innovation. Read more here: